Category Archives: Marketing, Lead-Generation and Strategy

Ugly truths: how your prospects see you

Posted on January 12, 2012 by Gil-Ad

I was taken aback the other day. I should have known better, really, but I keep falling into the little “thought traps” of idealism. Here’s what happened: I was talking with someone who’d expressed some interest in my services. These … Continue reading →

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Inappropriate suggestions from McDonald’s concerning double cheeseburgers

Posted on January 7, 2012 by Gil-Ad

It’s January of 2005. McDonald’s wants a new banner to promote the double cheeseburger on its dollar menu. So the company instructs the ad agency of the day to come up with something special. The bright sparks in the copywriting … Continue reading →

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Copywriting lesson: Why Napoleon won every time (almost) and how to break out of prison

Posted on May 8, 2011 by Gil-Ad

Napoleon. He’s a modern-day icon of military genius – and for good reason. Before his defeat (when he was outnumbered 3:1), he led his army to victory after victory with remarkable consistency. How did he pull it off? In his … Continue reading →

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