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Category Archives: Business General
The “Newton’s cradle” error that kills businesses
I’m easily amused. Because of this, I love Newton’s cradles – I could watch those little balls go clink-clink-clink all day long. Even better, I use Newton’s cradles as a sort of crystal ball. They tell me the future. How? … Continue reading
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My business predictions for 2012
They may turn out to be right. They may turn out to be wrong. But here’s what I think we’re going to see in the next 12 months: 1. More businesses will fail everywhere. Yup. Sorry. But as the economy … Continue reading
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A persuasion expert’s guide: How to keep your New Year’s Resolutions
Happy New Year! Made any resolutions? Haven’t we all. How do you normally do with yours? Mine last about 10 days… and most of my friends’ don’t last much longer than that. The reason is quite simple: Our behavior is … Continue reading
Posted in Business General, Persuasion
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The “Looney Tunes” secret of success
As a general rule, I don’t see my role as “motivational” in any way. I advise. I train. I share information. And if you end up more motivated as a side benefit, so much the better. But it’s strictly secondary. … Continue reading
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We sell or else
Still not sure about the whole “advertising must sell” thing? I can’t say I blame you. Why not? Because – from a strictly psychological point of view – changing the way you look at things is hard. So here’s what … Continue reading