This is the blog for the book:
Madvertising
How to avoid the hidden dangers of general and brand advertising
And put your ads to work in a way that attracts high-quality prospects
If this is your first visit, start here. Then come back and enjoy the blog.
<< Back to the Madvertising website
Get the book >>-
Recent Posts
Subscribe and get notified of new posts:
Categories
Meta
Category Archives: Advertising and Copywriting
A break due to illness – and a gift
You’ve probably noticed how spectacularly I’m failing at my resolution to blog every day. Embarrassing. Part of the reason for this is that I’m not in particularly good health at the moment and, despite my attempts to pretend everything’s OK, … Continue reading
Posted in Advertising and Copywriting
Leave a comment
Inappropriate suggestions from McDonald’s concerning double cheeseburgers
It’s January of 2005. McDonald’s wants a new banner to promote the double cheeseburger on its dollar menu. So the company instructs the ad agency of the day to come up with something special. The bright sparks in the copywriting … Continue reading
How to stick out like a duck-billed platypus, Part II
Trivial things amuse me. Like the fact that we all say “duck-billed platypus”… as if there were some other type of platypus it could be. Kind of like saying “European Germany.” What other kind is there? Anyway: We’re talking about … Continue reading
Posted in Advertising and Copywriting, Persuasion
Leave a comment
Professor Moody’s life-saving mantra
Read the Harry Potter series? I love Harry Potter. And one of my favorite characters is Alastor Moody, the grizzled and paranoid Auror. (In the Harry Potter world, an Auror is like a terrorist-hunting Federal Marshal.) Anyway: It just so … Continue reading
Posted in Advertising and Copywriting
Leave a comment
Wisdom from my screaming bratty cousin
My favorite niece’s birthday is coming up. And, because she’s my favorite, I decided to organize something special for her. I tried to get the entire family to perform a song she loves. (“Don’t Stop Believing”, by Journey.) Three-part harmonies; … Continue reading
Posted in Advertising and Copywriting, Persuasion
Leave a comment
Copywriting lesson: Why Napoleon won every time (almost) and how to break out of prison
Napoleon. He’s a modern-day icon of military genius – and for good reason. Before his defeat (when he was outnumbered 3:1), he led his army to victory after victory with remarkable consistency. How did he pull it off? In his … Continue reading
April Fool’s Day: spaghetti tree, anyone?
April 1st, 1957. The British TV show “Panorama” runs with this piece: … because there’s nothing quite like home-grown spaghetti. In response to the segment, the BBC received calls from hundreds upon hundreds of people. They all wanted to know … Continue reading
Posted in Advertising and Copywriting
Leave a comment
We sell or else
Still not sure about the whole “advertising must sell” thing? I can’t say I blame you. Why not? Because – from a strictly psychological point of view – changing the way you look at things is hard. So here’s what … Continue reading