You’ve probably noticed how spectacularly I’m failing at my resolution to blog every day. Embarrassing. Part of the reason for this is that I’m not in particularly good health at the moment and, despite my attempts to pretend everything’s OK, it’s catching up with me.
Because of this, I’m going to abandon my pledge to blog every day, and instead write – as I’ve been doing for the past couple of weeks – only when I feel up to it. My apologies, and I hope I’ll be able to bounce back to a daily regimen sometime soon.
I leave you with this:
http://www.gil-adschwartz.com/Scientific-Advertising.pdf
It’s a copy of Claude Hopkins’ Scientific Advertising, first published in 1923 and still one of the best books available on copywriting and direct response marketing. I highly recommend you give it a read. Or seven.
I hope to be back soon.
Sincerely,
Gil-Ad
