ATTENTION
Small Business Owners:

Marketing expert Gil-Ad Schwartz says,

“I believe my new book, Madvertising,
might be the most profitable
investment you’ve ever made
in your small business.”

“Here’s why...”

·     ... Because this book may save you untold thousands of dollars. How? By showing you the reason why most ad campaigns lose money. I’ll show you exactly what mistakes to avoid. Mistakes you may be making right now, in your current marketing campaigns.

·     ... Because this book will show you the truth about the advertising industry. And the truth about most “how to” advice you read in articles or on the internet. I’ll show you why, for many small businesses, this advice can be counter productive... and… How an ad agency can quietly lull you into a false sense of security.

·     ... Because this book will show you how to break free of conventional wisdom. Once you do this, you’ll know how to construct ads that grab people’s attention and persuade them to spend money. I’ll show you how to put simple selling principles to work in your ads in a way that gets powerful results. Predictably. Repeatedly. These are principles no ad agency would ever use. That’s because they’re not “sexy” or “flashy” -- but they bring in sales.

·     ... Because this book may grow your business as fast or as slow as you like. It will show you the secrets of attracting high numbers of qualified, “ready to buy” prospects. These secrets are easy to use -- no matter what products or services you sell.

·     ... Because this book may make you lots more money. I’ll show you how to craft “irresistible offers” that compel your prospects to say “yes.” I’ll show you how to present your products and services in the most attractive way possible. And I’ll show you how to interact with new prospects in a way that’s frictionless and free of sales resistance.

But don’t take my word for it:

I set up this site so that you could see for yourself how Madvertising can help you and your business.

On this website, you can discover what Madvertising is all about. You can read full chapter excerpts. And you can see what the experts -- both pro marketers and small business owners -- say about the book.

In the “Marketing Resources” section I’ve put up tips, articles and guides. It’s all practical and effective -- and proven to work in the real world. You can put most of it to use immediately after reading. You’ll discover:

·     How to use common sense and simple language to write ads that sell.

·     The secret of one of the pioneers of modern marketing. In 3 words, he explains what advertising really is all about. And it’s pretty much the opposite of what most business owners are led to believe.

·     The easiest way to “sell without selling” -- and do it so well, people will respond to your ads in droves.

·     22 emotional “hot buttons” that cause people to spend money.

·     A step by step formula that kills off objections. It’s based on hypnotic language... and it works even through a print ad when your prospect is miles away.

·     Why most direct mail campaigns are doomed to fail and how to make sure yours has a chance of success.

·     How to boost direct mail response with secrets of psychology. In the right hands, they can cause prospects to feel an obligation to reply.

·     A simple lead generation method that can turn one client into three.

·     “Features” and “benefits”. One lacks any selling power. The other fuels all good marketing. And yet, most business owners can’t tell the two apart. The solution? I’ll explain everything to you in clear and straightforward way, so you “get it” instantly.

·     Why most ads are just over glorified business cards. And: how a subtle shift in perspective can multiply their potency.

You’ll find all this - and much more - here on this website.

Here’s what I’d like you to do right now:

Explore the different sections of this site. Read the articles and use the marketing tools. It’s all here for your benefit -- I really want you to get a feel for what this information can do for you.

Once you’ve done that, you may want to get a copy of my book, Madvertising. (It’s $17.95.) All you have to do then is click the “Get The Book” link at the top of each page. It leads straight to Amazon where you can order with ease and security.

I hope you enjoy and benefit from this website.

Sincerely,

Gil-Ad Schwartz
Direct Response Marketing Expert,
Author, “Madvertising -- How to Avoid the Hidden Dangers of General and Brand Advertising and Put Your Ads to Work in a Way That Attracts High-Quality Prospects”

P.S. Here’s advertising lesson #1. It’s really hard to get someone to take action when you’re face to face with them. It’s about a million times harder when you talk to them through the written word. Like through a print ad. Or through the letter you’re reading now.

One of the keys to getting a response is this: you have to guide the close. This means you must give instructions, and you must do so in a way that’s assertive and specific. Too many otherwise good ads fizzle out at the end. They go with a vague “maybe you contact us somehow if you’re interested”. What they need is a firm, solid call-to-action.

In that vein, here’s your next step:

Start here

Go to the “Read Excerpts” section. Take a look at the Introduction to Madvertising. That’s a logical first move because you’ll get a nice overview of what I’m all about.

Here’s a link to the “Read Excerpts” section. Enjoy. -G

    Read Excerpts >>